Edrington appoints new travel retail director
12 May, 2010
The Edrington Group has appointed a new area director for global travel retail.
Bacardi gets new distro in Estonia
28 April, 2010
Estonia: Liviko is to become the sole representative of Bacardi-Martini Group’s products in Estonia.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
